Digital Marketing Unlocked (One course to learn A-Z about Digital Marketing)
About Course
Digital Marketing Unlocked is a course where you learn completely about Digital Marketing, doesn’t matter if you are fresher or a student or even a working professional. We have designed our course in such a way that anybody can learn it. If you want to sustain in the competitive world then Digital Marketing is one of the top options which you have at this digital age.
With a huge demand for Digital Marketing for Businesses, both small and large scale industries have recently adopted the new technology. This is where the Digital Marketing Unlocked course will help you out.
This course starts with an introduction to Digital Marketing and this is the way to set up your own Business, get a job or even start freelancing
These are the topics which will be covered
- Website Creation
- Basic Graphic Designing
- Email Marketing
- Google for Marketing
- Google Ads
- Google My Business
- Google Analytics
- Google Tag Manager
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Social Media Management
- Social Media Strategy
- Social Media Ads
- Video Marketing
With content superior in the market you’ll learn how to create websites without coding, content writing, copywriting and much more to get the desired results. Along with this you will also learn the concepts of Sales Funnel and Marketing Automation.
If you are looking for a proper course to learn Digital Marketing to market your own business, or work as a freelancer or to get a job in any industry.
Enroll in the Digital Marketing Unlocked course too dive deep into the Digital Marketing Journey.
What Will You Learn?
- Skills to get a well paying job.
- Starting your own Marketing Agency from scratch
- Start freelancing in the digital marketing world
- Increase sales of a business with various marketing channels & strategies
- Finding clients for the business
- Different ways to monetize your skills
- Run ad campaigns to get leads and increase revenue
- Master the art of Website creation, E-commerce website creation, SEO, SEM, SMM, Email Marketing, Copywriting etc...
- Mastery in Marketing and Ads on Facebook, Instagram, Google, YouTube, LinkedIn etc..
Course Content
Module – 1 : Introduction to Digital Marketing
-
About Digital Marketing
00:00 -
What is Digital Marketing?
00:00 -
Difference between Tradition & Digital Marketing
00:00 -
How to get started with Digital Marketing?
00:00 -
QnA Session
00:00
Module – 2 : Introduction to Website
-
What is a Website?
00:00 -
Different types of Websites
00:00 -
Different Platforms to create a Website
00:00 -
How to get started with Website?
00:00 -
Different types of Niche
00:00 -
How to choose a Domain Name?
00:00 -
How to choose a Hosting plan?
00:00 -
QnA Session
00:00
Module – 3 : Website Creation
-
Getting a Domain
00:00 -
Getting a Hosting
00:00 -
Getting an SSL Certificate
00:00 -
Getting started with WordPress
00:00 -
Getting started with Elementor
00:00 -
Setting up WordPress Website with Pages, Media & Pages
00:00 -
Setting up WordPress Website with Users, Tools & Settings
00:00 -
Setting up WordPress Website with Menu
00:00 -
Setting up WordPress Website with Widgets
00:00 -
Setting up WordPress Website with Themes
00:00 -
Setting up WordPress Website with Plugins
00:00 -
Setting up WordPress Website by customizing themes
00:00 -
Getting started with Website Creation
00:00 -
Optimization of Website
00:00 -
QnA Session
00:00
Module – 4 : Introduction to Basic Graphic Designing
-
What are graphics?
00:00 -
Tools to design graphics?
00:00 -
Getting started with Graphic Designing tools
00:00 -
How to create Images, Videos, e-books etc…?
00:00 -
QnA Session
00:00
Module – 5 : Introduction to Video Marketing
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Why choose videos for Marketing?
00:00 -
Different tools to create Videos
00:00 -
Choosing a Niche
00:00 -
Getting started Video Creation
00:00 -
Creating Videos for Marketing
00:00 -
QnA Session
00:00
Module – 6 : Introduction to Video Distribution Channels
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Getting started with YouTube
00:00 -
Creating a YouTube Channel
00:00 -
YouTube Channel Optimization
00:00 -
Everything about YouTube
00:00 -
QnA Session
00:00
Module – 7 : Security & Optimization for Web
-
Important plugins for WordPress
00:00 -
Chatbot
00:00 -
Push Notifications
00:00
Module – 8 : Introduction to Landing Page
-
What is a Landing Page?
00:00 -
Difference between Landing Page & a Website
00:00 -
Landing Page Creation
00:00 -
QnA Session
00:00
Module – 9 : Google for Marketing
-
Google Analytics
00:00 -
Google Search Console
00:00 -
Google My Business
00:00 -
Google AdSense
00:00 -
Google Keyword Planner
00:00 -
Google Tags Manager
00:00 -
QnA Session
00:00
Module – 10 : Introduction to Content Marketing
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What is Content Marketing?
00:00 -
Why content marketing important for any Business?
00:00 -
Getting started with Content Creation
00:00 -
Getting started with Content Research
00:00 -
Getting started with Blogging
00:00 -
Posting your first blog
00:00 -
QnA Session
00:00
Module – 11 : KeyWord Research
-
What is KeyWord Research?
00:00 -
Tools to find the right keywords
00:00 -
Listing out High Quality Keywords
00:00 -
Generating KeyWord Report
00:00 -
QnA Session
00:00
Module – 12 : Introduction to SEO ( Search Engine Optimization )
-
What is an SEO?
00:00 -
Why is SEO important?
00:00 -
How do Search Engine works?
00:00 -
What are the SEO Factors?
00:00 -
Steps to follow for SEO
00:00 -
QnA Session
00:00
Module – 13 : On Page SEO
-
What is On Page SEO?
00:00 -
Why is On Page SEO important?
00:00 -
How to get stated with On Page SEO?
00:00 -
QnA Session
00:00
Module – 14 : Off Page SEO
-
What is Off Page SEO?
00:00 -
Why is Off Page SEO important?
00:00 -
Backlinking
00:00 -
Different tools check Backlinks
00:00 -
QnA Session
00:00
Module – 15 : Technical SEO
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What is Technical SEO?
00:00 -
Optimizing Loading Time
00:00 -
Optimizing Response Time
00:00 -
Introduction to Sitemaps
00:00 -
Introduction to Schema Markup
00:00 -
QnA Session
00:00
Module – 16 : Local SEO
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What is Local SEO?
00:00 -
Various tools for Local SEO
00:00 -
Optimization of Local SEO listing
00:00 -
Factors to keep in mind for Local SEO
00:00 -
QnA Session
00:00
Module – 17 : International SEO
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What is an International SEO?
00:00 -
Best Practices for International SEO
00:00 -
QnA Session
00:00
Module – 18 : Black Hat SEO
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What is a Black Hat SEO?
00:00 -
How does a Black Hat SEO work?
00:00 -
QnA Session
00:00
Module – 19 : Sales Funnel
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What is a Sales Funnel?
00:00 -
Different types of Sales Funnel
00:00 -
Different tools for Sales Funnel
00:00 -
Funnel Mapping & Marketing Automation
00:00 -
QnA Session
00:00
Module – 20 : Email Marketing
-
Introduction to Email Marketing
00:00 -
Why is Email Marketing Important?
00:00 -
Different types of Emails
00:00 -
Different tools for Email Marketing
00:00 -
Setting up an account for Email Marketing
00:00 -
Sending bulk Emails
00:00 -
QnA Session
00:00
Module – 21 : Introduction to Social Media
-
What is Social Media?
00:00 -
How is Social Media important for Marketing?
00:00 -
What is Social Media Marketing?
00:00 -
Various Social Media Channels
00:00 -
Getting started with Social Media Marketing
00:00 -
QnA Session
00:00
Module – 22 : Social Media Strategy
-
Creating various Content Ideas
00:00 -
Creating a Content Calender
00:00 -
Creating a Content Strategy for a month
00:00 -
QnA Session
00:00
Module – 23 : Social Media Management
-
Tools to Automate Social Media
00:00 -
QnA Session
00:00
Module – 24 : Twitter for Marketing
-
Creating a Twitter Account
00:00 -
Twitter Profile Optimization
00:00 -
Running a Twitter Ad
00:00 -
QnA Session
00:00
Module – 25 : Instagram for Marketing
-
Instagram Page Creation
00:00 -
Instagram Page Optimization
00:00 -
Creating & Managing Posts
00:00 -
Choosing the right hashtags
00:00 -
How to engage with Audience?
00:00 -
How to build followers Organically?
00:00 -
Instagram Videos for Marketing
00:00 -
Instagram Reels & Stories for Marketing
00:00 -
QnA Session
00:00
Module – 26 : LinkedIn for Marketing
-
LinkedIn Profile Creation
00:00 -
LinkedIn Profile Optimization
00:00 -
LinkedIn Connections
00:00 -
LinkedIn Ad Creation
00:00 -
QnA Session
00:00
Module – 27 : Facebook for Marketing
-
Facebook Account Creation
00:00 -
Facebook Page Creation
00:00 -
Facebook Page Optimization
00:00 -
Call to Action
00:00 -
QnA Session
00:00
Module – 28 : Facebook Messenger for Marketing
-
What is Facebook Messenger?
00:00 -
Tools for Facebook Messenger
00:00 -
Creating a Lead Magnet
00:00 -
CRM Integration
00:00 -
QnA Session
00:00
Module – 29 : Facebook Ads
-
Creating a Facebook Business Manager Account
00:00 -
Facebook Traffic Campaign
00:00 -
Facebook Engagement Campaign
00:00 -
Facebook Video Campaign
00:00 -
Facebook Lead Generation Campaign
00:00 -
Analyzing Buyer Persona
00:00 -
Audience Targeting
00:00 -
QnA Session
00:00
Module – 30 : Google My Business
-
What is Google My Business?
00:00 -
Why is Google My Business Important?
00:00 -
How to Use Google My Business?
00:00 -
Advantages of Google My Business
00:00 -
QnA Session
00:00
Module – 31 : Google Analytics
-
What is Google Analytics?
00:00 -
Why Google Analytics is important?
00:00 -
How to use Google Analytics?
00:00 -
Understanding Audience using Google Analytics
00:00 -
QnA Session
00:00
Module – 32 : Google Tags Manager
-
What is Google Tags Manager?
00:00 -
Why is Google Tags Manager important?
00:00 -
How to use Google Tags Manager?
00:00 -
Configuring Google Tags Manager
00:00 -
QnA Session
00:00
Module – 33 : Google AdSense
-
What is Google AdSense?
00:00 -
How to use Google AdSense?
00:00 -
Why Google AdSense is important?
00:00 -
Google AdSense Strategy
00:00 -
Bidding Strategy
00:00 -
Google Keyword Planner
00:00 -
Quality Score
00:00 -
QnA Session
00:00
Module – 34 : Google Display Ads
-
What are Display Ads?
00:00 -
Target Ads
00:00 -
Ad Writing
00:00 -
QnA Session
00:00
Module – 35 : Google Video Ads
-
Creating Video for Ads
00:00 -
Uploading Video Created
00:00 -
Video Ad Creation
00:00 -
Audience Targeting
00:00 -
QnA Session
00:00
Module – 36 : Microsoft Bing
-
What is Microsoft Bing?
00:00 -
How to use Microsoft Bing?
00:00 -
QnA Session
00:00
Module – 37 : Microsoft Places for Business
-
What is Microsoft Places for Business?
00:00 -
Why is Microsoft Places for Business important?
00:00 -
Business listing with Microsoft Bing
00:00 -
Setting up Bing Ads
00:00 -
QnA Session
00:00
Module – 38 : E-commerce Website Creation
-
Getting started with WooCommerce
00:00 -
Getting started with Domain & Hosting for E-Commerce
00:00 -
WooCommerce Configuration
00:00 -
Adding Sample Products
00:00 -
Adding Digital Products
00:00 -
Payment Gateway Integration
00:00 -
Adding Discount Cupons
00:00 -
Adding Shipping Details
00:00 -
QnA Session
00:00
Module – 39 : Affiliate Marketing
-
What is Affiliate Marketing?
00:00 -
Top Affiliate Marketing Channels
00:00 -
Content Strategy for Affiliate Marketing
00:00 -
QnA Session
00:00
Module – 40 : Interview Preparation – 1
-
Resume Building
00:00 -
LinkedIn Profile Optimization for Job
00:00 -
Career Counselling
00:00 -
Mock Interview – 1
00:00 -
Interview Result Analyzation
00:00 -
QnA Session
00:00
Module – 41 : Interview Preparation – 2
-
Mock Interview – 2
00:00 -
Interview Result Analyzation
00:00 -
QnA Session
00:00
Module – 42 : Interview Preparation – 3
-
Mock Interview – 3
00:00 -
Interview Result Analyzation
00:00 -
QnA Session
00:00
Module – 43 : Getting started with Freelancing
-
Personal Branding
00:00 -
How to find Clients?
00:00 -
How to close a deal?
00:00 -
QnA Session
00:00
Module – 44 : Digital Marketing Certification Exam 1
-
National Certification Exam
00:00
Module – 45 : Digital Marketing Certification Exam 2
-
International Certification Exam
00:00